Strategic outlook for Poundland

Poundland has been through a significant period of change over the last few years, both at a corporate and store level. In this report we review Poundland’s latest strategic priorities as it continues to grow, and the implications of these for suppliers. The retailers strategic priorities are to improve and update the key estate, drive volume by exciting shoppers, differentiating with new products and services, championing value credentials and expanding Dealz across Europe.