Retail execution at Action, France

Maxime Delacour
Senior Retail Analyst
@RetailAnalysis

Action is the leading variety discounter in France. Stores contain around 6,000 products across 14 different categories. Around 2,000 products are sold for less than €1. We recently visited multiple Action stores in the Roubaix area of France. We were impressed by its broad offering and the buzzing shopping atmosphere in store. This retail executon explores these stores in more detail.