Aldi Local Balham: flexing the standard Aldi proposition to suit the London market

Lucy Ingram
Retail Analyst
@RetailAnalysis

Aldi launched its first trial Local store in March 2019 in Balham, South London. Aldi has emphasised this is not a move to expand into convenience. Instead, it is a response to the challenges of operating in London, with a lack of the larger sites with car parks. In this store visit report we look at the format in more detail and identify how it differs from standard Aldi stores.