Why the hypermarket’s not dead

Oliver Butterworth
Senior Analyst

Colombian retailer Grupo Éxito (part of the French retail group Casino) is remodeling its hypermarkets to Éxito Wow, a format that is highly experiential, with a strong focus on innovation and omnichannel initiatives.

Stores converted to the format have seen double-digit sales growth and continue to perform exceptionally well. We take deep dive into 12 ways the retailer is making this happen.