After a challenging festive season in 2020, people are looking forward to a more normal and memorable Christmas in 2021.

In this report, we cover the challenges retailers and brands are facing and how are they responding.

We highlight key themes including, new and exciting ways to shop, what is trending and trading-up opportunities.

We also provide an overview of campaigns and in-store execution from leading UK retailers including, Tesco, Asda, Sainsbury’s, Morrisons, Marks & Spencer, Aldi and Lidl.

Looking for more insight on events and promotions? Visit our dedicated Events and promotions hub