The first carbon neutral format in Latin America

Oliver Butterworth
Senior Analyst

Carulla FreshMarket is the first carbon neutral supermarket banner in Latin America. Colombian retailer Grupo Éxito continues to remodel its Carulla supermarkets to this innovative format, and the stores are seeing a double-digit sales uplift as a result.

The stores have a strong focus on health and sustainability, and their exciting design creates a memorable shopping experience for the customer.

Some of the many key features in this store include:

  • A Green Market health-food zone
  • Grupo Éxito’s sustainable livestock model
  • Sensory coffee and tea experiences
  • Exclusive third-party partnerships
  • Facial payment technology
  • Smart product scanning using AI

Looking for more insight on Grupo Éxito? Visit our dedicated Grupo Éxito hub

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