The evolution of Poundland

Lucy Ingram
Retail Analyst
@RetailAnalysis

2019 was a big year for Poundland. It began making significant changes to its proposition, as part of its continued evolution moving away from being a single priced retailer to a simple price retailer. It also began trialling a new chilled and frozen range. In this report we showcase what we’ve seen in stores, explore other changes happening in Poundland and what they mean for suppliers.