As Lidl continues its rapid expansion across Europe and the US, it is looking to build stronger relationship with its shoppers. As Lidl invests in its stores, and develop the services and ranges it offers, identify your opportunities with the retailer as it becomes a shopper centric discounter with a growing focus on online. The sourcing strategy is also evolving with the development of partnerships with its suppliers across in each market. We looked at in-store best practices, innovations or online developments in Germany, Poland, United Kingdom, United states and Italy.