Strategic outlook for Edeka

Keshia Beadle
Senior Retail Analyst

We review the outlook for Edeka across all its channels - from its core supermarket format to discount and grocery ecommerce - as it looks to bolster its health-focused offering and differentiate its offer through private label innovation. We also look at the retailer's continued strengths in working with store owners and providing localised ranges that help it build links with shoppers.