Poundland, Walsall: trialling a new pricing structure

Lucy Ingram
Retail Analyst
@RetailAnalysis

We recently visited Poundland Park Street Walsall, one of the 24 stores trialling the retailer’s new pricing structure. Poundland is looking to move further away from its dependency on the one price point, grow its range and satisfy more shopper needs. In this report we explore the store and trial further, identifying what we can learn about Poundland’s evolution.