Inside Aldi and Lidl, Munich, Germany

Lucy Ingram

Aldi and Lidl’s proposition continues to evolve in their home market of Germany. We recently visited multiple stores from both discounters in Munich to understand:

  1. What this evolution looks like
  2. How it fits with our global discount trends of 2022

Looking for more insight on Aldi? Visit our dedicated Aldi hub

Looking for more insight on Lidl? Visit our dedicated Lidl hub

Join us on a Retail Safari and experience the latest trends, innovations, and insights of the retail environment.

The Aldi leadership team welcomes you to ICC Birmingham for the Aldi Trade Briefing from IGD.