How to win in omnichannel food-to-go

Nicola Knight
Senior Analyst - Food-To -Go
@RetailAnalysis

After fast-tracking digital development during the pandemic, food-to-go retailers and operators are starting to focus on how to offer a seamless brand experience to customers – across all channels.

The approach is still in its infancy in food-to-go, however best practice examples are starting to emerge and we expect to see more omnichannel strategies brought to the market in 2022.

This report explains:

  •  Why an omnichannel (rather than multi-channel) strategy is important in food-to-go
  •  What retailers, operators and manufacturers can do now to start maximising the opportunity of unified channels.