How loyalty programmes are evolving in Western Europe

Maxime Delacour
Insight Manager

After a period of comparative inactivity, loyalty programmes are coming back into focus as retailers look to collect data to support long-term growth.

In this presentation we look at:

  • GB shoppers’ attitudes to loyalty cards
  • Eight leading loyalty schemes from the region from the likes of Albert Heijn, Axfood, Lidl and Tesco
  • Four non-grocery retailers’ schemes to learn from
  • Before considering what the future for loyalty programmes could be