Focus on frozen: key trends in the UK

Lucy Ingram
Retail Analyst
@RetailAnalysis

Frozen is the fastest growing category in food and grocery in the UK. In this report we look at frozen specialist retailers Iceland, Farmfoods and Heron in more detail, including their strategy and performance. We also look at other leading retailers frozen execution and shoppers perceptions of the category. Read this report to understand the three trends we have identified that are currently impacting frozen; category evolution, delivering value and convenience.