Technology and ingredients used in K-beauty products are among the most innovative and advanced in the world. In this report, we will share five key trends from South Korea’s leading retailers that are shaping the highly dynamic and competitive health and beauty (H&B) retail sector.

In this report:

• Overview of H&B in South Korea
• Sales value of leading H&B retailers in Asia
• Personalisation
• Customer caring services
• Product testing
• Immersive in-store experience
• Technology-led innovation