Discount 2008 vs 2020: how the channel has changed

Maxime Delacour
Insight Manager
@fromigd

We look at how the discount channel has evolved in Europe since the Great Recession and what operators’ different areas of focus are. Over the last 12 years, discounters invested billions in their stores and private label products whilst maintaining the value proposition and even launching ecommerce. We also highlight some considerations for your business when trading with discounters in a post-COVID-19 world.