Carrefour, Villiers-en-Bière, France

Jon Wright
Head of Insight
@fromigd

Carrefour Villiers-en-Bière is the retailer’s flagship hypermarket in France. After 18 months of investment, the store has been reopened with a focus on shoppers and their missions, an upweighting of fresh as part of a desire to make hypermarkets a destination format that works for future shoppers.