Carrefour Euralille: digitising the hypermarket

Jon Wright
Head of Insight
@fromigd

Following its renovation in 2015, Carrefour has created an urban, food-focused hypermarket in the Euralille shopping centre. Its highlights include the connected trolley, regional ranges, the fresh marketplace, and food-to-go area.

We visited the store, in Lille, to understand how Carrefour is driving innovation in its hypermarkets.