You are using an unlicensed and unsupported version of Evoq Content. Please contact [email protected] for information on how to obtain a valid license.

Back to school UK, 2023

Juliet Hollerton

Find out how retailers and brands helped shoppers prepare for 2023’s back-to-school season amid the cost-of-living crisis. We review retailers' approaches to how they activate the event in-store and online.

Looking for more insight on Events and promotions? Visit our dedicated Events and promotions hub