Poundland seeks to widen its appeal by expanding its product offering. The includes growing both its fresh and beauty range, and the launch of a new meal deal.
New fresh meal deal
Poundland will be increasing its fresh offering, adding 22 new products to its range, according to The Grocer. These will be a mix of branded and private label products, including fresh fruit and a range of sandwiches.
Sandwiches will be produced by Greencore on a daily basis and cost £1 each. This comes with the launch of a new meal deal. Shoppers can combine a sandwich, packet of crisps, bar of chocolate and drink for £2 in the deal. This is a slightly higher price than the cheapest meal deal on the market from B&M at £1.75. The offer will be rolled out across all stores, with Poundland suggesting it may add more products into the deal in the future.
By expanding the range and growing fresh Poundland has the potential to drive footfall and widen its appeal to new shoppers on a food-to-go mission.
Championing health and beauty
Poundland is currently running a health and beauty event with many branded products being offered at £1. This is being promoted across its social media channels drawing shoppers' attention to its continuously developing health and beauty range.
Recent additions include anti-ageing collagen products in its #6 private label skin care range. It also recently launched a new collection of beauty products with reality TV star from TOWIE, Jess Wright. This includes fake tan, nails and perfume for £1 each.
Poundland now sells a large range of makeup and beauty accessories that differentiate it from other discounters. This has generated a lot of positive press for the retailer and much attention on social media. We expect the range to continue to develop in the future.
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