Poundland's parent company Pepco Group has appointed Trevor Masters as the new PEPCO managing director.
Trevor Masters joins to deliver strong growth plans
Trevor Masters previously worked for Tesco, leaving the company in May 2017. He was with the retailer for over 30 years, most recently in the role of CEO for its international operations, following successfully leading Tesco's Asian business. Previously he was responsible for the retailer's operations across Central Europe.
Trevor Masters will join PEPCO on November 1st and be based in Poland. He will replace current managing director Rob Taylor, who has been with the group since 2004.
Andy Bond, Pepco Group CEO commented;
"I am delighted that Trevor is joining the senior management team to lead PEPCO as it delivers the exciting growth planned for the brand. I am confident that his deep retail experience gained in numerous international markets will only serve to further strengthen PEPCO's market leading position in Central Europe."
The group has already set out bold expansion plans to support the business vision to become Europe's leading variety discount retailer. Expansion will be driven by its PEPCO clothing stores, the main body of the business. It currently has 1,805 PEPCO stores across 11 countries, with Pepco Group seeing potential for over 4,000 stores.
Plans are to also expand the Dealz banner. There are currently 37 stores in Poland, with the aim of reaching 350 by the end of 2024. In Spain, there are currently 16 stores in the market, with the retailer looking to reach 50 by the end of 2019.
Pepco has not ruled out new market entries in the future and with Trevor's strong and varied international experience will support this ambition for the future.
IGD Live 2019
6-7 November, London
IGD Live brings together the best speakers and insight from across the consumer goods industry. Experts in category management, digital commerce, convenience retailing, wholesaling and food-to-go will combine in one location for one major, tailorable experience.
Find out more »