24 October 2019
After a successful trial, Poundland has announced it will be rolling out its new pricing structure across all stores.
From single price to simple price
Poundland conducted qualitative and quantitative research alongside working with Kellogg’s, Heinz, P&G and Princes before launching a trial in 24 stores across the Midlands, to determine how best to evolve its pricing structure. The retailer...