Nisa boosted by Co-op tie-up

Date : 03 April 2019

At its annual Stoneleigh trade show Nisa has reported that, since its acquisition by Co-op in May 2018, recruitment of new stores to its wholesale distribution network has increased by 25%.  Boosted by access to the improved ranges Co-op brings, Nisa has successfully recruited 1,006 stores, compared with around 800 in the previous financial year.

60% of private label sales now Co-op brand

Having rolled out 850 Co-op products to the Nisa wholesale offer, these lines now comprise 16% of the total volume of products being purchased by its retailers.  These have especially strengthened the Nisa offer in chilled and fresh categories.  This success of Co-op products means that by the end of April a further 1,000 Co-op lines will now be made available to Nisa-supplied retailers.  In total these 1,850 Co-op brand products accessible through Nisa will then represent some 80% of Co-op's full private label range.   

Co-op brand now contributing to Making a Difference Locally

As Co-op private label is becoming increasingly significant within the Nisa offer, Co-op products have now been incorporated into the established Nisa charity scheme by which private label sales yield a contribution to every store's fund for supporting local causes.  Alongside the contributions accruing from Nisa's own Heritage private label, sales of Co-op branded products now bring a 0.6% donation to Making a Difference Locally, helping boost local community engagement amongst all Nisa-affiliated stores.

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