Nisa, the wholesaling division of Co-op, servicing independent convenience retailers, has revealed that its pace of recruitment has stepped up 40% in 2019. This has added more than 500 stores to the Nisa customer network, pushing the total number of stores serviced over 4,500.
Roll-out of Co-op private label 'a major game changer'
A key improvement, making the Nisa offer more compelling for independent retailers is believed to be access to the Co-op private label range, offering significantly enhanced capability in areas like fresh and chilled above all. There are now some 2,000 Co-op branded lines available to Nisa partner retailers, driving private label growth significantly ahead of overall sales. Private label now accounts for over 10% of total Nisa sales, worth some £2.5m a-week, with penetration notable higher in chilled and fresh categories.
Growing range of engagement options for independent retailers to drive increased recruitment
Alongside its established 'partnership' model of customer relationship, which offers the option to either adopt the full Nisa symbol package or to trade under an independent identity, retailers are now also able to choose a full franchise package to trade under the Co-op fascia. This now ensures that retailers have the opportunity to engage with Nisa in a way that suits their needs. These options are to be further augmented by a soon-to-be launched alternative 'business development partnership scheme', to create still broader appeal for retailers.
Steve Leach, Sales Director, Nisa commented:
'Last year was a very good year for Nisa, recruitment-wise, so it is compelling evidence of the strength of Nisa's offer that we have beaten last year's figures so comprehensively. It was a strategic decision of the business to to change its approach this year. As part of the Co-op family, our partners have access to a fantastic range coupled with industry-leading service and support. We continue to invest in our support teams and new store formats to help our partners operate more profitably.'