At its annual Stoneleigh trade show Nisa has reported that, since its acquisition by Co-op in May 2018, recruitment of new stores to its wholesale distribution network has increased by 25%. Boosted by access to the improved ranges Co-op brings, Nisa has successfully recruited 1,006 stores, compared with around 800 in the previous financial year.
60% of private label sales now Co-op brand
Having rolled out 850 Co-op products to the Nisa wholesale offer, these lines now comprise 16% of the total volume of products being purchased by its retailers. These have especially strengthened the Nisa offer in chilled and fresh categories. This success of Co-op products means that by the end of April a further 1,000 Co-op lines will now be made available to Nisa-supplied retailers. In total these 1,850 Co-op brand products accessible through Nisa will then represent some 80% of Co-op's full private label range.
Co-op brand now contributing to Making a Difference Locally
As Co-op private label is becoming increasingly significant within the Nisa offer, Co-op products have now been incorporated into the established Nisa charity scheme by which private label sales yield a contribution to every store's fund for supporting local causes. Alongside the contributions accruing from Nisa's own Heritage private label, sales of Co-op branded products now bring a 0.6% donation to Making a Difference Locally, helping boost local community engagement amongst all Nisa-affiliated stores.
Nisa @ IGD Live: hear from Nisa CEO Ken Towle at IGD's multi-channel event, 6 - 7 November
IGD Live 2019
6-7 November, London
Early bird offer! IGD Live combines our channel events under one roof, giving delegates the opportunity to attend a channel specific area, or to create their own bespoke programme.Find out more »