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Strategic outlook for Morrisons

Assessing Morrisons' progress towards its goal of ‘Making Good Things Happen’- building a brand that is popular, accessible, broader and stronger.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

Last week, an audience of 1,300 gathered at the Harrogate Convention Centre to hear Morrisons’ leadership team reflect on the past year and set out their vision for the next 12 months.

More News

Morrisons has released its Q3 trading results for the 13 weeks ending 30 th July 2023 and appointed a new Chief Executive Officer Q3 results reveal continued like-for-like growth In its latest trading update, Morrisons revealed a fifth consecutive quarter of like-for-like sales improvement. Group like-for-like sales increased 2.9% (exc. fuel, exc. VAT), whilst total sales stood at £3.8 b...
Morrisons has reportedly started discussions to sell its petrol forecourt business to the Motor Fuel Group (MFG). As reported by Sky News, the sale could be completed during the autumn for an enterprise value of £2.5 bn. Morrisons owns around 340 forecourts, whilst MFG owns around 900 sites. The talks between the two companies will likely see all or most Morrisons sites being sold. Morri...
Acquiring the McColl's convenience business saw Morrisons gain almost 1,000 sites which it is steadily converting into its Morrisons Daily format. The goal is to have thousands of Morrisons Daily stores operating around the UK. Source: IGD Research: Strategic outlook for Morrisons Image source: Morrisons Daily LinkedIn Morrisons continues to secure new wholesale agreements and str...
5-year forecasts to 2028

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2028.

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