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Morrisons overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The COVID-19 Morrisons Shopper

Find out who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Morrisons new owner Clayton, Dubilier and Rice (CD&R) has reportedly started the search for a new CEO to take over from David Potts in about two years. The move follows the completion of Morrisons £7bn acquisition by the US-based private equity firm last October.

More News

Morrisons continues to increase its sustainability initiatives to reduce food waste. To help with this the retailer plans to eliminate the ‘use by’ date and switch to best before only on 90% of its own brand milk, from 31 January 2022. About the development Morrisons claims to be the first UK supermarket to only use best before dates on its milk. Packaging will continue to show ‘best before’ ...
In the first read of Christmas trading, Kantar has recorded sales were down by 3.0% on the lockdown-elevated levels of 2020 for the 12 weeks to 26 December 2021. Despite this shopper spend remained 8.0% higher than in 2019. Robust December sales Over the month of December sales of £11.7bn were just 0.2% lower than 2020, suggesting increased festive celebrations at home due to the Omicron ou...
The GB market declined 3.8% in the 12 weeks to 28 November against 2020’s performance, according to the latest results from Kantar. This time last year there were tighter restrictions in Scotland and Wales and England was in its second lockdown. Grocery inflation highest level since June 2020 There are various factors currently impacting the market. Shoppers are returning to offices and o...
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