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Morrisons profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 12 June 2022 total till roll consumer spend in Great Britain fell by 1.9% versus 2021. While the market contracted over the 12-week period it was its best performance since October 2021 and the data showed it grew by 0.4% over the latest four-week timeframe.

More News

Father’s Day is an event honouring fatherhood and is celebrated on the third Sunday in June in most regions globally, including Europe and North America. In this article, we explore three ways retailers and brands are helping people celebrate the event. People plan to spend almost the same as last year According to the National Retail Federation (NRF), 76% of US adults are expecting to ce...
In newly released five-year market forecasts, IGD predicts the grocery market will grow by 11.3% over the next five years from £216.8bn to £241.3bn. While inflation will underpin the majority of growth in 2022, with a 3.5% value increase predicted, this will moderate from 2023 onwards. With the war in Ukraine impacting the UK supply chain and food prices expected to increase by 8.9% in 2022, I...
The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 15 May 2022 total till roll consumer spend in Great Britain fell by 4.4% versus 2021. This was the second month in a row when sales fell underlining how the opening of the industry as the pandemic’s effects lessen has also been impacted by rising inflation. The fall came despit...
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