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What's set to shape the retail market in Central and Eastern Europe over the next 12 months?
This guide to Turkey explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.
In 2018 Alibaba and Amazon entered the Turkish market. The former made a strategic investment in a local ecommerce retailer, while the latter launched a dedicated website for its service in Turkey. This marked a paradigm shift for the online channel in Turkey, encouraging retailers like CarrefourSA and Migros Turk to invest to expand their digital presence.
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