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Migros overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Migros: data

See data on the retailer’s performance and forecasts for its operations by channel.

Western Europe outlook 2021

We consider the five key trends set to shape grocery retail in Western Europe in 2021.

Switzerland country presentation

For more insight into the Swiss grocery market, take a look at our Switzerland country presentation.

Latest News

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As retailers look to differentiate and drive loyalty through the private label ranges we look at five innovations from Western Europe.

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Switzerland-based Migros has reported Group sales rose 4% to CHF29.8 bn (US$33.5 bn), with retail sales outperforming. Migros said retail sales, which were driven by its growth online, increased by 7.2% to CHF24.2 bn (US$27.2 bn). Pandemic underpins sales growth in Switzerland Migros said its growth in 2020 was underpinned by changing shopper behaviours, which pushed its online channel’s in...
Strong performance in online, discount and convenience has helped drive sales growth at Migros in 2019. Sales up by 0.7% Total sales for the Group grew by 0.7% to CHF 28.66bn. Key initiatives undertaken by the retailer included lowering the prices of its most popular products as well as investing in improving the quality of its private label products. Organic was an area of strong growth, w...
Migros is expanding its partnership with Zur Rose, an e-commerce pharmacy. Rolling out the concept Following a successful trial, Migros is rolling out a shop-in-shop pharmacy concept in partnership with Zur Rose. It initially trialed the idea in three stores, located in Bern, Basel and Zurich. In February 2020, it will launch the concept in Western Switzerland, with a shop-in-shop pharmacy ...
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