Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

See data on the retailer’s performance and forecasts for its operations by channel.


This guide to Croatia explores the key trends in grocery retail, the outlook for the market over the five year forecast period and the growth strategies of country’s leading retailers.

This in-depth guide to Serbia explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Grocery sales in the CEE are expected to grow by 3.6% between 2019 and 2024. Retailers are driving this growth by revising how they run their business. Some, like Kaufland across Europe, are evolving their stores and product range to cover more shopper missions and attract more shoppers. While others, like Russia’s Pyaterochka, are investing in digital retail solutions to drive efficiency.

Latest News
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Following the article where we looked at the first two trends shaping Central and Eastern Europe’s grocery retail market, we are going to review the next two trends - Build trust with organic and local ranges and Healthy living, healthy eating focus.

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Mercator reported an increase in retail sales of 6.6% to €787m for the first half of 2018. A good performance in Bosnia-Herzegovina (BiH) and a return to growth in Serbia positively contributed to its financial performance. However, the retailer reported a slowing in the pace of growth in Slovenia. Slovenia: sales growth halved… Mercator Slovenia’s growth halved to 0.8% in H1 2018, ...
Mercator published a 2.5% increase in retail sales in 2017 to reach €1.6 bn. Slovenia, its home market, drove much of the revenue growth, while its performance was also boosted by a 6.1% growth in store numbers across all markets. At the end of its financial year it operated 1,055 non-franchise units. Mercator Group revenue declined by 2.2% to reach €2.2 bn with a net loss of €184m, double the si...
Mercator revealed its business plan for 2018, targeting revenue of €2.4bn, but reduced investment year-on-year by almost 45% to €37.7 mn. Mercator will continue to focus on its core business as it divests in real estate and reboot the retained Bosnia-Herzegovina (BiH) operation. Mercator will focus on profitability in 2018 Mercator forecasts a slight growth in 2018 sales to reach €2.4 bn ...

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