Spain: investments and new partnerships

Date : 22 October 2020

Lucy Bellotti

Retail Analyst

DIA has launched Al Punto a private label range of ready meals. Furthermore, Carrefour has partnered with IKEA to enable the collection of products at Carrefour collection points.

Meanwhile, Mercadona declared its recent investment has been dedicated to two of its strategic pillars and Ahorramás invoiced a record breaking €1.543 bn in 2019.

DIA adds Al Punto ready meal range

DIA has launched Al Punto, which offers 30 ready to eat meals. It includes a range of recipes, including traditional Spanish recipes. The retailer aims to offer a mixed menu to keep up with the demand for alternative selections. Furthermore, DIA has partnered with 13 Spanish suppliers to achieve a wide variety of options. 

Al Punto products are available in microwave and oven safe containers, to provide shoppers with quality meals, while also enabling them to save time. At launch, the new ready to eat meals will include:

  • Almond gazpacho
  • Teppanyaki gyozas
  • Barbecue ribs
  • Chicken with potatoes
  • Salmorejo
  • Potato omelette
  • Croquettes of Ham

Carrefour partners with IKEA

Carrefour and IKEA have teamed up on a pilot project that enables shoppers to collect IKEA products from shopping centres owned by Carrefour Property. IKEA and Carrefour Property signed an agreement to trial the project over three months in two locations in Madrid.

The project offers shoppers dedicated areas in shopping centre car parks to collect orders placed online. The collaboration will be reviewed and if successful the two companies plan to expand it to other shopping centres.

Mercadona’s recent investment  

Mercadona has increased its investment to grow its presence in northern Spain. The investment will focus on its development in the Basque Country and the growth of its 'Ready to eat' section.

Its investment in the Basque Country reached more than €187m. The money has been spent on adding a distribution centre, which is situated in Vitoria-Gasteiz. The distribution centre supplies Mercadona stores in Burgos, Cantabria, Euskadi, La Rioja, and Navarra.  

Mercadona has also invested in its ready to eat range, expanding the assortment and improving its packaging as part its wider sustainability aims. In future the ready to eat range will be served in packaging made of sugar cane or cardboard. Furthermore, the retailer offers shoppers a healthier variety of dishes, providing more vegetarian and fish meals. 

Ahorramás breaks profit record

Ahorrmás reports it has increased its revenue by 4% to €1.543 bn in 2019 compared to 2018. €37m of the revenues were generated by its wholesale division, with its supermarkets generating €1.506 bn. Meanwhile, Ahorramás reported its operating profit rose 6% to €119m.

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