Mercadona launches online pilot

Date : 24 May 2018

Mercadona has launched a pilot in Valencia to test, learn and improve its online shopping service for its clients, the ‘boss’.

What’s new?

Opened on 21 May 2018, the new version of the online shopping system coexists with the current one, which is still available nationwide. The test version covers Valencia’s city centre and will be expanded to the wider city and nearby towns in months to come. Other cities will be serviced in years to come, with no specific dates given.

A new website and mobile app (iOS and Android) are part of the new model. Mercadona says that these services are more intuitive and easier to navigate, informed by Mercadona’s co-innovation centres. A notable addition is pictures of each product, with relevant product details. The assortment is similar to the physical stores.

Mercadona envisions its service for weekly shops, which has a minimum spend of €50. For now, payment is only via card. Deliveries can be made from the day after order placement, Monday to Saturday 07.00 to 22.00, in one-hour intervals. The order fee of €7.21 remains unchanged from the current system.

Source: Mercadona

Online distribution centre

€12m has been invested in the distribution centre in Valencia. The centre will be used exclusively for online sales. The centre named ‘Colmena' or ‘Hive’ spans 13,000 sq m. Mercadona says that productivity and efficiency are four times that of the current in-store preparation system.

Mercadona has partnered with Valencian transport specialist Subiela. Its vehicles have three temperature zones, with a mechanical unloading system. One of the vehicles supports 15 orders per trip, and the other nine for harder to access areas.

Source: Mercadona
“Mercadona is new to the digital world and we have much to learn. However, we believe that with humility and effort, and thanks to Mercadona's solid structure, we are in a good position to tackle the challenge of selling food online” Juana Roig, general director of Mercadona’s online project.

Sign-up here to receive our free newsletter that will keep you up-to-date about the latest news and developments from Mercadona.