M&S and Ocado partnership launches

Rachel Sibson
Retail Analyst
@RetailAnalysis

Date : 02 September 2020

M&S products have now exclusively launched on Ocado.com. We take a look at some onsite execution, including M&S shop-in-shop, Fresh Picks, and Dine in for Two.

Full M&S food range

The partnership with Ocado sees the first time the entire M&S food range has been available to buy online. The range includes 6,000 M&S food products and 800 M&S everyday clothing and home lines. Ocado’s full range now consists of 50,000 products including the new M&S range, Ocado own label products and big-name brands.

Capacity increase

Ocado Retail, the joint venture between Marks & Spencer Group and Ocado Group, serves 74% of the UK population currently. Significant investment is being made to expand its capacity, which it aims to increase by 40% in 2021.

M&S shop in shop 

The full M&S range is available via a shop-in-shop on Ocado’s website, highlighted on the homepage under its own tab. After clicking into the store, shoppers can browse by certain categories or occasions including Easy Cooking, Dine In & Ready Meals, and Iconic Products, creating a convenient and easy-to-shop experience.  

Source: Ocado.com

Shoppers can also shop by brand, including M&S Organic, Plant Kitchen vegan range, Cook With M&S, Gastropub, and Percy Pig. 

Source: Ocado.com

There  is also a section highlighted on Ocado’s homepage for M&S Fresh Picks, showcasing quality and fresh credentials of the M&S range. This includes a range of fruit and vegetables, chilled meals, “fuss-free cooking”, dairy, and fresh meat. 

Source: Ocado.com

M&S Dine in for Two: highlighting savings

The homepage also links to a page dedicated to M&S’s Dine in for Two range. This includes a meal deal calculator where shoppers are able to select their choices in each category to find out how much they could save on the £12 meal deal, with the maximum saving of £9.50.

Source: Ocado.com

Stuart Machin, MD of M&S Food, commented on the launch:

"This is a long-term partnership and in preparation for go-live we have listened intently to customers to deliver an even bigger, better range—with more family pack sizes, more scratch cooking ingredients, household staples and organic options.

"As more families shop for M&S products online, they will see the breadth that M&S food has to offer and we’re confident they will find we remain serious on quality whilst also being serious about value.”

Looking for more insight?

In our Ocado Retail and M&S: revisiting the JV ahead of switchover report, we review progress made by Ocado, M&S and Waitrose since the new joint venture was announced.