Lidl news

Lidl UK has recently launched two new digital campaigns through its Facebook page. The first is to encourage shoppers to "Like" its page to receive a £5 voucher to spend in-store and the second is an unusual Valentine's Day initiative. Building its fan-base As a "thank you" to its 250,000 Facebook fans, Lidl recently offered all Facebook users who "Liked" its page a voucher to print off...

The latest retailer share data from Kantar Worldpanel, for the 12 weeks to 20 January 2013, shows the market trend marginally up on the previous period, with grocery retail showing growth of 3.3%.  Meantime inflation has continued to nudge upwards; Kantar indicates this reached 4.9% in this latest period against 4.5% in the December figures. 12 weeks to 22 January 2012 (% share) 1...

New market data from Nielsen confirms solid Christmas trading in the UK and highlights advertising expenditure as a key driver of performance. Solid Christmas trading According to the new data, year-on-year value growth for the sector was 3.7% for the four weeks ending 5 January, a marked pick-up on the 1.3% growth recorded for the previous four period. The best performers for the period were ...

With all major retailers now having reported, what have we learned about the state of the grocery market in 2012? Discounters triumph Discounters were the clear winners delivering their best ever Christmas performance. Key to their success were investments in premium, fresh and festive ranges which gave them new relevance to Christmas shoppers.  Aldi in particular stood out, with sales ...

Kantar has issued a special six-week Christmas release of its Worldpanel market share data.  Offering specific detail on relative performances in the grocery sector in the key festive trading period, this provides a useful counterpoint to corporate statements.  The figures issued for the period to 6th January 2013 shows market growth accelerated  modestly to 3.8%, though the fortunes of retailers...

The major players in the UK discount channel are turning to social media with increasing frequency as they experiment with new means of shopper communication to build character around their brands. The 'Poundland Christmas' board Over Christmas, Poundland offered customers the chance to win £250 through the social media site Pinterest. The site functions as a virtual pin-board, allowin...