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Lidl assisting the non-grocery shopper journey

Date : 09 June 2023

Dan Butler

Senior Analyst

@fromigd

A traffic light system for product availability is being introduced online and in-store by the German discounter. Electronic shelf-edge labels (ESL’s) have also been improved to help shoppers. Green means go to the store Shoppers at selected Lidl stores in Germany won’t turn up disappointed…

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