Lidl news

The latest release from from Kantar Worldpanel for the 12 weeks to 08 December 2013 shows the GB grocery retail market slowing in the run-up to Christmas, with the sector up 2.8% overall (down from 3.2% in November). The Kantar measure of inflation at 3.0% shows price increases are progressively slowing, though remaining ahead of the market overall. 12 weeks to 09 December 2012...

Lidl Belgium has been treating customers to free meals in top quality restaurants in exchange for completed surveys about Lidl and food at the end of their meal. Lidl "wines and dines" customers to change perceptions All dishes were produced using Lidl products and graded by customers, and Lidl reported positive results, with dishes receiving excellent feedback. The new initiative lets custom...

In an interview published in The Grocer, Lidl's UK MD Ronny Gottschlich has provided new insight into the discounter's strategy and future priorities. Here we summarise his key points. Fresh increasingly key to the offer “This year fresh accounts for 40% of turnover. I can see that growing to 50%. The more customers see fresh, the more they buy. Overall, we have increased the space dedic...

Lidl has highlighted its continued growth in Germany and across Europe, revealing short-term expansion plans for several markets. Strong performance in Germany Lidl’s sales growth continued unabated in its home market, according to German trade publication Lebensmitelzeitung (LZ). LZ reports that the hard discounter increased sales by over 8% in 2013, outperforming Germany’s grocery marke...

In an interview with Portalspozywczy.pl, Lidl Poland’s president, Michal Lagunionek, has said that the retailer will continue to focus on organic growth in the country. Retailer’s strategy aided by feedback from shoppers Lagunionek said that Lidl had been able to open ‘ dozens of new stores ’ in recent years, a strategy that it would maintain in the short term. In addition to this he said tha...

Latest market figures from Nielsen indicate that sales growth amongst the UK's leading supermarket chains slowed to 1.7% in the 12 weeks to 9 November, marginally down on 1.8% seen in the previously reported period to 12 October.  In volume terms Nielsen data indicates a decline of 1.7%. 'Late' Christmas expected While some commentators point to improving signs in the UK economy, factors suc...

The hard discounter Lidl has revealed its plans to invest over EUR100m in its Finnish operations in 2014, as it looks to capitalise on its growth in the country. Aiming for top three According to the local press, the retailer will look to add more new stores next year, as it is aiming to become the third-largest grocer in Finland by the end of 2014. The efforts will in particular be conc...

Lidl UK launching its first TV ad campaign Lidl is set to debut its first ever TV advert in the UK, with a festive campaign for its premium private label range. The campaign will focus on Lidl's Deluxe range, as it looks to position itself as a credible option for 'the big Christmas shop'. The campaign will feature across a variety of TV channels, including ITV and Sky. The advert will ...

As Ireland becomes the first Eurozone country to exit its bailout programme, we report back with five trends from Dublin on how Irish retailing has adapted to austerity and become a world leader in foodservice / convenience fusion concepts. 1. Value remains paramount While the economy is improving, consumer confidence currently remains at a low ebb. With one in three homeowners in negative equ...

With Christmas less than eight weeks away we round up how retailers are gearing up for the festive season. Capturing loyalty throughout the run-up to Christmas Both Waitrose and Morrisons have launched schemes to incentivise shopper loyalty in the build up to Christmas. Waitrose is offering holders of its myWaitrose loyalty card a £25 voucher to spend in January if they spend at least £50...