05 June 2014
From time in-store in Ireland this week, Fiona Power looks at the current activity in discounters Aldi and Lidl.
Lidl's focus on driving quality
At Lidl in Cork, what stood out to us was how Lidl was highlighting quality in fresh, and particularly in meat ranges. On entering the store, colourful signage displays the meat offered by Lidl, the high quality image emphasising the premium offeri...