Lidl news

Discounter Lidl has announced that it is investing £20m in its first ever UK brand campaign with a series of TV adverts entitled LidlSurprises, launching on 4 September. Lidl unveils first UK advert At the heart of Lidl's brand campaign, which highlights the discounter's quality fresh produce, is a TV advert. It's set in a farmers' market in East London and shows how customers are surpri...

Lidl UK is stretching its boundaries more than ever by stocking a fashionable womenswear range along with extending its wine and fresh ranges as its strong growth in the UK continues. Lidl rocks womenswear range Lidl's first move into more on-trend fashion, the discounter refers to its leather jackets as the highlight of the new collection, with the three lines are all priced at an aff...

In the latest Kantar Worldpanel results, for the 12 weeks to July 20 2014, Dunnes Stores saw a strong sales performance, yet, Tesco continued to lose market share. Grocery inflation stood at 1.9%.  Dunnes sees strong summer performance Dunnes Stores saw a strong performance in the reporting period with an impressive 2.6% sales increase, resulting in 21.2% share of the market. Pr...

The latest 12 week market share data from Kantar Worldpanel, for the period to 20 July 2014, shows that GB grocery retail growth remains sluggish.  The Total Grocers measure is up just 0.9% year-on-year, the slowest rate of uplift seen in a decade.  A focus on price-cutting amongst the major retailers, responding to the discount challenge, is helping to keep inflation low and the Kantar measure of...

Our latest UK channel forecasts show discount and online leading the way as growth channels. But while multichannel strategies have been adopted elsewhere, they have been slower to reach discount. Here we assess progress to date and ask whether discounters could develop online strategies of their own.    Recent forays online from high street discounters A key driver of discounter success has ...

Grocery sales grew by 2% in Ireland in the 12 weeks ending 22nd of June according to the latest results from Kantar Worldpanel. Inflation in Ireland stands at 2.3%, down slightly from 2.6% in the last period. Aldi and Lidl continue to gain market share Aldi and Lidl continue to grow their share of the Irish grocery market, representing just over 16%. Aldi holds 8.1% of the market, while sin...

Ronny Gottschlich, the man who has been running Lidl UK since 2010, is determined that Lidl will stay ahead in the UK amid a grocery landscape where supermarkets are cutting prices and a new discounter, Netto UK , is about to enter the market. Focus on price and British sourcing In a recent interview with The Guardian, Ronny Gottschlich spoke about the discounter's plans to stay compe...

Kantar Worldpanel's latest data for for the 12 weeks to 22 June, shows that GB grocery retail growth increased to 2.8%, up from 1.7% in the previous period.  As well as benefiting from a boost provided by better weather and the World Cup, this market pick-up also owes something to the lateness of Easter; still covered at the beginning of the 12 weeks in 2014, but now absent from the 2013 comparis...

This week IGD releases new market and channel forecasts that reveal the fast changing dynamics with the UK grocery market.  By 2019, IGD expects the market to increase in size by 16.3% to £203.0bn, a considerable slowdown on the 19.5% growth of the last five years, reflecting shoppers' continuing drive to save money and their increasing willingness to use more channels to fulfil their shopping ne...

Lidl UK has announced it will open 20 new stores in the next nine months to take store count to 620, and reported sales of £3.3bn in the year to February 2014, up 20%.   Ongoing expansion in a strong growth period Both Lidl and Aldi have been enjoying strong recent growth, and attracting more shoppers, with over half of the population now shopping at discounters according to latest Shopper...