Lidl news

As Lidl and El Corte Inglés launch new promotions, Covirán’s chief executive discusses the retailer’s success in the market and Jerónimo Martins begins exporting its private label to its operations in Poland, we round up the news from the market. Lidl celebrates 20 years in Portugal Lidl has launched its biggest advertising campaign to celebrate 20 years in the country, with music at its co...

New market share figures for the 12 weeks to 1 March from Kantar Worldpanel show that growth in the GB grocery market has held steady at 1.1%, despite a marked worsening in the rate of inflation to -1.6% from -1.2% in February. This is its 18th successive month-on-month decline, taking inflation to its lowest level since this index was first compiled nine years ago.   12 we...

We look at the latest ways in which Lidl is innovating to build its brand and attract shoppers in the UK. Michelin-star chef Kevin Love joins Lidl Lidl has taken on Michelin-star chef Kevin Love as its executive consultant chef, until recently the head chef at Heston Blumenthal's pub The Hind's Head in Bray, Berkshire. Earlier in his career, Love was a Lidl store manager and it seems hi...

We've been in-store in Düsseldorf to assess the retailer's latest initiatives. Here's our perspective on what we learned.  Lidl is communicating a new value-quality equation  In-store communication now differs from that traditionally associated with Lidl,  focusing on quality led values much more than pure price. Choice, quality, freshness and product ingredients are among those aspects be...

The Kantar Worldpanel market share figures for the 12 weeks to 2 February show that growth in the GB grocery market has continued to increase, despite increasingly entrenched negative inflation.  Market growth in the latest period rose to 1.1%, a notable acceleration on 0.6% seen in January, while inflation fell to -1.2%, the lowest level seen in the last nine years.   12 we...

2014 was a year of extremes in Central and Eastern Europe. While some retail markets, like Poland, were affected by deflation, Russia and Ukraine faced double-digit food inflation. The development had a massive impact on retailers’ financial results. While one of the best recent performers, Biedronka, reported negative like-for-like sales -0.8% in 2014, retailers in Russia profited from December’...

Finnish market leader S Group has announced that it is lowering the prices of the most popular food products in its Prisma hypermarkets from today, in response to customer feedback. The move follows that of rival Kesko, which reportedly reduced prices in November last year. CEO: ‘We will do our utmost to become the most affordable grocery store in Finland’ Commenting on the developmen...

Both Aldi and Lidl are looking to open larger stores to accommodate more products and become a "one-stop destination" for shoppers.   Aldi and Lidl - aiming to be a "one-stop destination" This strategy fits well in the UK, where, according to  ShopperVista , 69% of food discount shoppers would use a discounter if they could do their main shopping there. Moreover, 42% of food discount sho...

Kaufland in Germany has received support from Romania to improve its performance with Kaufland Romania's CEO Adrian Viman and CFO Patricia Dragan taking on new positions in Germany. Adrian Viman as new CEO Adrian Viman will lead Kaufland network operations in Germany from March 2015, while Patricia Dragan has been appointed member of the management of HR for the entire German group. Kaufla...

Gavin Rothwell takes a look at UK retailers' performance and strategic developments over the Christmas period. Gavin Rothwell is Retail Analysis manager at IGD, sharing insights across key channels, retailers and markets worldwide. Email [email protected] to find out more about how he can help you successfully nav...