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Lidl Spain has launched a new food-to-go private label called “Listo para comer” (ready to eat) aiming to offer easy, simple and affordable food solutions to shoppers. The 14 products are displayed in dedicated fixtures, branded “Listo para comer”. According to Arantxa Conde, PR Director at Lidl Spain, all products are freshly prepared with locally sourced ingredients, aligned with the local sourcing strategy of the retailer.
Identify your opportunities with the retailer as we explore the latest strategic priorities that will influence its future performance.
Europe’s largest grocery retailer continues to evolve and update its stores to better prepare for the future.
An essential summary of trading priorities, latest developments, and other key commercial insights for Lidl.
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