Lidl has announced the launch of its new customer loyalty app known as Lidl Plus.
The app is available for download in Spain, Denmark and Austria.
Digital loyalty card
Lidl Plus is a free app that is easily downloadable via the App Store.
The app introduces a digital loyalty card that allows customers to gain benefits without having to present a physical card. Lidl Plus has been designed so that all its features can and should be used directly from the app.
Customers can scan their digital loyalty card in stores to earn coupons and discounts.
A variety of benefits
Lidl Plus offers a pre-loaded welcome gift of €5 or DKK 30, redeemable in Lidl’s stores.
All Lidl’s up-to-date food and non-food offers are listed on the app. Members can also gain exclusive offers on selected Lidl products and discounts for other brands.
The app also provides its members with other benefits including recipes, shopping lists, a store finder and competitions. One competition, Scratch Plus, gives members the chance to win back the value of their last purchase (up to €50 or DKK 500).
One key advantage of the app is its purchase history aspect. The app allows customers to track all purchases, made through the app and in store, in one place. The digital receipts are scannable for in-store use.
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