France: online and digital innovations

Date : 02 July 2020

Jon Wright

Head of Insight - RA EMEA

As retailers in France look to innovate and benefit from continued shopper interest in digital and online channels, we round up several of the new initiatives being rolled out.

Auchan and Carrefour evolve online fulfilment models

Although not new developments for the market, Auchan and Carrefour have set out plans on how to evolve their Drive offer as they look to trial new services. First, Carrefour, according to reports in trade publications LSA, in the next two months, will open an automated click and collect point in Paris. The lockers will replace a standalone pedestrian Drive the retailer already operated in the city, which was only opened at the beginning of 2020.

The new site will have space for ambient, fresh, and frozen products, with automation enabling shoppers to collect their orders 24 hours a day, seven days a week. However, initially, Carrefour has said the site will be staffed for six months after opening to help shoppers and enable the retailer to ask questions about the solution and potential additional services it could add.

Auchan, meanwhile, is trialling a new solution under the brand name Happy Yummy, which has been developed in conjunction with Foodiz. When shoppers come to collect their orders at the Choronodrive collection point, they can also order from a range of meals prepared by the Foodiz Group, including sushi and poke bowls, amongst other choices. The addition of prepared meals will enable shoppers to make impulse purchases or buy meals for now or later, helping it meet a wider range of food-based missions.

Carrefour and Intermarché to improve personalisation with Innit

Innit’s personalized nutrition, guided cooking and shoppable recipe technology is set to be added to Carrefour, Intermarche and Ocado (Monoprix Plus)’s web sites as the retailers look to improve the personalisation services they offer shoppers. The solution will be added in Q3 and enables shoppers to enter details about themselves and then filter the sites, by selecting vegetarian, gluten-free etc, which will help individuals build up a profile that will allow them to make informed choices that work for them.

Based on the profiles the solution creates, Innit’s solution then offers recipes adapted for the individual. Shoppers can then order ingredients for those recipes easily, by adding them straight into their basket. Innit’s service also suggests meals for a whole week, which enables shoppers to prepare meals in advance.

Système U collaborates for express delivery solution

As competition rises within the express delivery area, Système U has announced it will work with La Belle Vie to launch the service in Paris. Shoppers visit the La Belle Vie website, through which they can purchase 6,500 SKUs from Système U. The products are all branded, for now, with no private label products from the retailer added initially. Orders are compiled in U Express or Super U stores in the city and then delivered in one hour in central Paris, one and half hours in the inner suburbs and within three hours in the wider Paris region.

Leclerc progresses voice commerce

Following Carrefour’s announcement about its growing voice commerce capabilities, it has emerged that Leclerc has been advancing its own voice ordering system. Since the beginning of 2020 Drive shoppers have been able to add products to their baskets with Leclerc in conjunction with Google Assistant. This is in addition to the service being available for those who buy through the retailer’s hypermarkets. Using the system enables shoppers to link their Google and Leclerc accounts so the specific Drive they use, and therefore the range that is available to them, so they can make their selection easily.