Coronavirus (COVID-19): latest retailers' responses in France

Maxime Delacour
Senior Retail Analyst
@RetailAnalysis

Date : 01 April 2020

We look at the actions and responses of retailers across France as they look to support the fight against the Coronavirus (COVID-19) pandemic.

On Tuesday 17 March, France’s president Emmanuel Macron took the unprecedented decision of putting the country into complete lockdown to try to slow down the spread of the virus. It made France the third European country to take this step nationally, after Italy and Spain.

Below are the latest actions and developments from the country’s retailers. We will update this coverage as developments occur to keep you up to date.

Carrefour partners with Uber Eats

On 1 April, both companies announced a new partnership in France starting on 6 April. This will enable Carrefour to increase its delivery capacity in the capital city, with shopping being delivered in 30 minutes.

Initially, the delivery service will only be available in Paris. In the medium-term the service is expected to become available nationwide and potentially internationally. More details are available here.

World’s largest fresh produce market, Rungis, launches home delivery

Following a sales’ decrease of around 30-40% due to the closure of restaurants, hotels and non-essential businesses, Rungis launched a home delivery service for individuals on 30 March.

Its ecommerce website, called Rungis livré chez vous (Rungis delivered at home) offers home delivery for fresh food in Paris and its suburbs, where the wholesale market is located. This new service is expected to receive a very positive response from Parisian people as Rungis is famous for the high quality of its products.

How it works:

  • Dedicated website with a minimum order of €50
  • Products only sourced from French producers: fruits and vegetables, meat, fish and dairy products
  • Deliveries on Wednesdays and Fridays only, managed by logistics specialist Chronofresh

Retailers ramp up their support to French producers

A week after the beginning of the lockdown most major retailers announced they will increase their trading with France-based fresh food producers. They are reducing or even stopping imports of most fresh fruits and vegetables.

Leclerc, Intermarché and Système U are leading the way with strong and broad marketing campaigns to promote in-season products, such as asparagus and strawberries. These products are usually more expensive than imported ones, so Leclerc launched additional rewards for its loyalty programme members.

With Easter approaching, Lidl confirmed it will support lamb farmers and maintain its campaigns, while Système U has started to encourage shoppers to buy chocolates.

Looking for more insight?

  • More details on retailers’ previous responses from France are available here
  • Get the latest insights on Coronavirus (COVID-19) to help your business understand what the food and grocery industry is doing around the world to address the evolving pandemic