New general manager at Trekpleister

Date : 12 February 2018

A.S. Watson has appointed Roland van den Berg as General Manager of Trekpleister. 

Appointments effective from 1st March 2018

From 1st March, Roland van den Berg will succeed Bert Verhoef as General Manager of Trekpleister. Johan Boeijenga, Kruidvat Belgium’s CEO will leave A.S. Watson and Verhoef will become the managing director of Kruidvat Belgium and France. Van den Berg will be responsible for the strategy and operations of Trekpleister, and will combine his new position with his existing role of Director eCommerce Benelux.

Omnichannel approach to fulfill shopper missions

Van den Berg said, 'I find it a great challenge to continue building a beautiful and strong brand together with our employees as Trekpleister. With 190 stores, Trekpleister has grown into a real neighbourhood drug store, where customers are always at the centre and skilled employees make the difference [...].'

'To serve customers in the right way, at the right time and through the right channels, we are committed to an omnichannel approach, whereby our online channels and physical stores reinforce each other. Now that Trekpleister is also under my responsibility, I can make a valuable contribution to the growth of both the physical Trekpleister stores and the webshops.'


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