Kroger news

18 December 2018
Kroger has expanded its fleet of delivery vehicles to include Nuro’s custom unmanned vehicle, the R1. Almost 1,000 deliveries completed as part of pilot program Kroger and Nuro first partnered on a self-driving delivery service in August, piloting a programme in Scottsdale, Arizona. This utilised a fleet of Prius vehicles, accompanied by vehicle operators, with almost 1,000 customer deliver...
17 December 2018
Kroger is launching a new pharmacy club, Rx Savings Club, developed to significantly reduce the cost of prescription drugs for its customers. Addressing the high cost of prescription drugs This has been developed in partnership with GoodRx, one of the leading sources for prescription and healthcare savings in the US. It uses a real-time market intelligence platform to track prices and promo...
10 December 2018
As Kroger reports its third quarter performance, we review how it’s performing against its ‘Restock Kroger’ strategic plan. Impacting the entire business There are four key elements to the plan, focused on redefining the customer experience, partnering for growth, developing talent and building out its environmental and social impact plan. The first two are the most critical from a commerci...
04 December 2018
Following the recent launch of an exploratory programme, Kroger and Walgreens are piloting a new Kroger Express concept at selected Walgreens locations. New store pilot provide shoppers with access to both brands In October, Kroger and Walgreens announced they would partner on a new store pilot where customers will be able to shop for products and services from both retailers. Initially, th...
20 November 2018
Kroger and Ocado will open the first of up to 20 planed Customer Fulfillment Centres (CFC) in Monroe, Ohio. Optimising Kroger’s density in the region Earlier this year, the retailers formed a strategic partnership to optimise Ocado’s technology solutions for its ecommerce operations. The first CFC will be located north of Cincinnati, where Kroger is based. The retailer has significant densi...
19 November 2018
We look at the strategies of some of the major US retailers, for who Black Friday is a major event and a kick-off to the critical holiday season. Sales impact spread across five-day weekend Although Black Friday is the traditional key shopping day in the US, with many retailers opening their doors a day earlier on Thanksgiving Day and launching pre-Black Friday deals, this has become a mult...
05 November 2018
We look at how Kroger is developing a new approach to profit growth and transforming its income streams as part of its ‘Restock Kroger’ strategic plan. Aiming to redefine the grocery shopping experience Launched at the start of the current financial year, the central element of Restock Kroger is focused on redefining the grocery experience. While ecommerce is a key part of this, the retaile...
29 October 2018
Speaking at the Groceryshop retail conference in Las Vegas, Kroger’s Chief digital officer, Yael Cosset, outlined how its ecommerce customers spend more in-store. Expansion of services drives sales towards $5bn Ecommerce has been a major focus for Kroger over the last year, developing its partnerships with Instacart and Ocado to accelerate progress in the channel. The retailer has also been...
27 October 2018
With the acquisition of Chicago-based Mariano’s in 2015, and the development of the now-closed Main & Vine concept store, Kroger has significantly enhanced its prepared foods and food-to-go capabilities. We recently visited one of its Cincinnati area stores to see how it's driving its offer forward. Branded partnerships In addition to its in-house developed hot food brands, Kroger is testin...
10 October 2018
Following the acquisition of the meal kit company, Home Chef, earlier this year, a new range of meal kits is being launched into selected Kroger stores. Acquisition accelerated progress Kroger acquired Home Chef in a $200m deal earlier this year. The meal kit company grew sales 150% to $250m last year as the concept grew in popularity. Although Kroger had developed its own range of kits, Pr...