Kroger news

19 March 2019
Kroger will open its second Customer Fulfillment Centre (CFC), as part of its strategic partnership with UK-based Ocado, in Groveland, Lake County, Florida. Entering the market with an ecommerce-only model Kroger announced in February that one of its first three CFCs would be in Florida, with other sites being developed in Ohio and the Mid-Atlantic region. The decision to site one of the CF...
18 March 2019
Kroger has formed an integrated media and measurement relationship with Pinterest which enables advertisers to optimise Kroger's data for targeting on the social platform. Tracking shoppers from inspiration to purchase Through this partnership, advertisers will be able to track shopper behaviour from digital inspiration to purchase, effectively creating a closed-loop measurement system. Kro...
14 March 2019
Kroger is expanding its autonomous grocery delivery service to Houston, following an earlier test in Scottsdale, Arizona. Almost 1,000 deliveries completed as part of pilot program Kroger is working with self-driving vehicle company, Nuro, for the expansion of this programme. It will operate from two Kroger stores in the Houston market, making deliveries into four zip codes. Like Scottsdale...
08 March 2019
We look at Kroger’s further quarter performance and progress against its strategic plan, Restock Kroger. Kroger’s key numbers Kroger’s fourth quarter sales fell by 9.5% to $28.1bn, reflecting a 53-week financial year in 2017 and the sale of its convenience store business. Excluding these impacts and the acquisition of Home chef, sales increased 1.6%. Identical store sales were up 1.9%. For ...
20 February 2019
Kroger and Ocado will open the second and third of 20 Customer Fulfillment Centres (CFC) in Central Florida and Mid-Atlantic. Optimising new technologies Ecommerce has been a major focus for Kroger over the last year. In 2018, Kroger announced a strategic partnership with Ocado which will see them jointly develop up to 20 automated fulfilment centres for grocery ecommerce in the US. These w...
13 February 2019
We look at the retailer’s launch of Kroger Pay and how it fits into its focus on improving the checkout experience. Designed to reduce friction Kroger Pay is a mobile payment solution that combines a customer’s payment and loyalty card information. This has been developed to help it deliver a faster checkout-experience and reduce friction. The retailer also continues to roll-out its self-sc...
07 February 2019
In addition to expanding its Home Chef meal kits range to 500 additional stores, Kroger is also enabling shoppers to customise their kits online. Range available in 700 locations Kroger introduced the Home Chef range of meal kits into its stores last October following its acquisition of the company. Although the retailer had developed its own range, Prep & Pared, in-house, the acquisition e...
04 February 2019
With the US online grocery channel forecast to grow to just under $60bn by 2023, retailers are focused on improving the efficiency of their operations as they scale up. We look at some of the initiatives underway in this area. Focusing on picking and delivery efficiencies While offering grocery ecommerce service can build customer loyalty and incrementality, it can also dilute profitability...
31 January 2019
Kroger has appointed Yael Cosset as its new chief information officer, effective May 1. He takes over from Christopher Hjelm who is retiring but will remain with the business until August 1. Yael Cosset adds responsibility for Kroger Technology Yael Cosset is currently the retailer’s chief digital officer. In addition to his responsibilities for Kroger’s digital portfolio, he will assume re...
14 January 2019
Kroger’s CEO, Rodney McCullen, shared his views on the future of retail at NRF’s Retail Show in New York. We look at how this aligns with the retailer’s strategic plan. Developing a new vision for the business Speaking at the NRF event, Rodney McCullen outlined how retail will look very different in the future. He expects it to: Be a blend of physical and digital Designed to solve ...