Kroger news

07 August 2020
Kroger’s QFC division, located in Seattle, is piloting contactless payments, enabling customers to pay using their mobile device. Supporting associate and customer safety The pilot enables customers to pay for their purchases through a range of technologies, including Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, mobile banking apps and contactless chip cards, underpinned by near-field co...
04 August 2020
Kroger is partnering with TerraCycle to enable customers to recycle more than 300 products from its Simple Truth brand. Enabling recycling of flexible packaging The companies are partnering to develop a new national platform. It will enable customers to recycle a range of flexible packaging not currently accepted in curbside recycling programmes. This includes produce and bread bags and pla...
16 July 2020
As coronavirus cases spike in the US, several major US retailers will require shoppers to wear face masks. We look at what this means in terms of the intensity of the coronavirus pandemic in the the country. Bringing consistency across their operations Following Walmart's annoncement earlier in the week, several other US retailers have announced face mask mandates, including Kroger and Albe...
09 July 2020
We bring you the latest media and marketing news from Kroger. Advancing 'Fresh for Everyone' campaign Kroger is partnering with an integrated media agency to support its 'Fresh for Everyone' campaign, which was launched last year. The brand transformation campaign aimed to bring Kroger's strategy to life and reinforce its food first credentials. The agency selected, Dentsu Aegis Network, wi...
18 June 2020
Kroger's Q1 same store sales were up 19% (excl fuel) compared to last year, driven in part by the effects of the COVID-19 pandemic. Contributing factors Demand for groceries increased in response to the pandemic, with shoppers stocking up on goods and increasing the size of their shops. The closure of restaurants and other 'non-essential' businesses also gave grocery retailers an opportunit...
10 June 2020
Leading US streaming service, Roku, has partnered with Kroger to improve targeted advertising. New shopper data programme Kroger Precision Marketing (KPM) which is Kroger's media advertising business, has data from over 60 million households. It is joining forces with Roku to launch a new shopper data programme. The aim is to improve targeting and measurement of television advertising, whic...
05 June 2020
Kroger is to build three additional Customer Fulfillment Centres through its partnership with Ocado Solutions, two of which will be smaller than those announced to date. Nine sites announced to date Kroger has announced plans to open new facilities in the Great Lakes, Pacific Northwest and West regions. The new facility in the West, at 300,000 sq ft, will be comparable in size to some of th...
22 May 2020
To help shoppers manage their new eating routines during the Coronavirus (COVID-19) pandemic, Kroger is offering a free telenutrition service. Effects of COVID-19 As the COVID-19 pandemic continues, Kroger has developed a customer trends report based on data from its 84.51 ° analytics business. The report found that 51% of shoppers are cooking and baking more than they were pre-crisis, wi...
21 April 2020
We look at the key ways in which Kroger is coping with the COVID-19 pandemic, whilst setting itself up for success as its impact diminishes. Supply chain efficiency Having a strong and agile supply chain has been a key factor for Kroger in being able to meet the rapidly changing needs of its shoppers. Although the initial surge in demand has slowed, it remains above normal levels and Kroger...
20 April 2020
We look at the actions some of the major retailers in the US have undertaken in response to the Coronavirus COVID-19 pandemic in four key areas; stores, supply chain, associate care and community support. Common actions Reducing operating hours to enable restocking and store cleaning, along with introduction of dedicated shopping periods for vulnerable shoppers Introduction of measures to...