Kroger’s QFC division, located in Seattle, is piloting contactless payments, enabling customers to pay using their mobile device.
Supporting associate and customer safety
The pilot enables customers to pay for their purchases through a range of technologies, including Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, mobile banking apps and contactless chip cards, underpinned by near-field communication (NFC) technology.
Suite of contactless solutions
This pilot is one of more than 30 policy and process changes that Kroger has implemented since the start of the pandemic. Other contactless solutions offered by the retailer include:
- Kroger Pay, where customers are provided with a QR code to scan at the checkout
- Scan, Bag, Go, enabling customers to scan their own shopping and pay via the Kroger app
- Pickup and delivery, where the retailer offers a contactless service
Acceleration of contactless initiatives
During the COVID-19 pandemic there has been an increased focus on providing contactless solutions in-store, to support social-distancing and associate and customer safety:
- CVS Pharmacy has added PayPal and Venmo QR codes to its contactless checkout options
- A.S. Watson has introduced Watsons Go, a contactless payment system to its stores in Hong Kong and Singapore
- Coca-Cola has introduced a contactless solution for its Freestyle fountain concept
A gateway to personalisation
Reducing social contact has been a major challenge during the pandemic. Expect to see many retailers accelerate their investments in digital solutions as they continue to focus on creating a safe experience and driving speed of service, especially at the checkout. The adoption of digital tools in this way also opens a gateway to personalisation, especially as customers increasingly adopt the use of retail apps for shopping and payment.
Retail Analysis weekly newsletter