Kroger news

18 June 2020
Kroger's Q1 same store sales were up 19% (excl fuel) compared to last year, driven in part by the effects of the COVID-19 pandemic. Contributing factors Demand for groceries increased in response to the pandemic, with shoppers stocking up on goods and increasing the size of their shops. The closure of restaurants and other 'non-essential' businesses also gave grocery retailers an opportunit...
10 June 2020
Leading US streaming service, Roku, has partnered with Kroger to improve targeted advertising. New shopper data programme Kroger Precision Marketing (KPM) which is Kroger's media advertising business, has data from over 60 million households. It is joining forces with Roku to launch a new shopper data programme. The aim is to improve targeting and measurement of television advertising, whic...
05 June 2020
Kroger is to build three additional Customer Fulfillment Centres through its partnership with Ocado Solutions, two of which will be smaller than those announced to date. Nine sites announced to date Kroger has announced plans to open new facilities in the Great Lakes, Pacific Northwest and West regions. The new facility in the West, at 300,000 sq ft, will be comparable in size to some of th...
22 May 2020
To help shoppers manage their new eating routines during the Coronavirus (COVID-19) pandemic, Kroger is offering a free telenutrition service. Effects of COVID-19 As the COVID-19 pandemic continues, Kroger has developed a customer trends report based on data from its 84.51 ° analytics business. The report found that 51% of shoppers are cooking and baking more than they were pre-crisis, wi...
21 April 2020
We look at the key ways in which Kroger is coping with the COVID-19 pandemic, whilst setting itself up for success as its impact diminishes. Supply chain efficiency Having a strong and agile supply chain has been a key factor for Kroger in being able to meet the rapidly changing needs of its shoppers. Although the initial surge in demand has slowed, it remains above normal levels and Kroger...
20 April 2020
We look at the actions some of the major retailers in the US have undertaken in response to the Coronavirus COVID-19 pandemic in four key areas; stores, supply chain, associate care and community support. Common actions Reducing operating hours to enable restocking and store cleaning, along with introduction of dedicated shopping periods for vulnerable shoppers Introduction of measures to...
08 April 2020
To help local residents during the Coronavirus (COVID-19) pandemic, Chicago based Mariano's has launched an online platform called Mariano's Meet Ups. Interactive classes The platform is hosting cooking classes, demonstrations, wine tastings and more. Classes will be hosted by local chefs and sommeliers, as well as Mariano's Tastemakers. They aim to provide customers with tips and tricks to...
02 April 2020
Kroger has released a trading update and outlined its initial responses to COVID-19. Sales up 30% With the COVID-19 pandemic causing shoppers to stock up on groceries, Kroger has experienced a 30% increase in identical store sales for March (excl fuel), compared to the same period last year. Both its physical stores and its online services have seen growth and to support this, Kroger is mak...
27 March 2020
With online grocery demand continuing to increase, due to the COVID-19 pandemic, we look at how Kroger in the US is trialling a pickup only store. Alternative shopping methods With shoppers looking for alternative ways to shop for groceries, and online services finding it difficult to maintain service levels, Kroger has converted a store in Cincinnati to pickup only. The store is taking ord...
05 March 2020
We look at Kroger's Q4 results, along with its full year performance for 2019. Digital sales continue to accelerate For the fourth quarter, Kroger saw sales increase by 2.3% (excluding fuel) and its digital sales grew by 22%. Same store sales were up 2%. For the full year, sales hit $122.3bn, up 2.3% (excluding fuel, dispositions and merger transactions), with digital sales up 29%. Cost sav...