Leading US streaming service, Roku, has partnered with Kroger to improve targeted advertising. New shopper data programme Kroger Precision Marketing (KPM) which is Kroger's media advertising business, has data from over 60 million households. It is joining forces with Roku to launch a new shopper data programme. The aim is to improve targeting and measurement of television advertising, whic...

Kroger is to build three additional Customer Fulfillment Centres through its partnership with Ocado Solutions, two of which will be smaller than those announced to date. Nine sites announced to date Kroger has announced plans to open new facilities in the Great Lakes, Pacific Northwest and West regions. The new facility in the West, at 300,000 sq ft, will be comparable in size to some of th...

To help shoppers manage their new eating routines during the Coronavirus (COVID-19) pandemic, Kroger is offering a free telenutrition service. Effects of COVID-19 As the COVID-19 pandemic continues, Kroger has developed a customer trends report based on data from its 84.51 ° analytics business. The report found that 51% of shoppers are cooking and baking more than they were pre-crisis, wi...