Kaufland news

20 February 2020
The retailer has launched the Kaufland Card in the Czech Republic and expanded the coverage for its Glovo home delivery service in Romania. These steps illustrate the retailer’s interest in investing in several initiatives to attract shoppers by improving its value proposition or by adding convenient services and solutions. Kaufland Card introduced to second market The Kaufland Card was lau...
18 February 2020
Lidl and Kaufland have committed to reducing their consumption of single-use plastics throughout their operations and range by 2025. This is part of their 360-degree strategy to help educate shoppers about environmental responsibility, to review the use of plastics in their operations and work in partnership with suppliers to reduce the use of plastic packaging . To underline the su...
22 January 2020
Talk of Kaufland’s entry into Australia began in 2016, along with speculation around the potential entry of its sister company, Lidl. At the beginning of 2020, the Germany hypermarket operator looked to edge closer to entering the market, with its first store expected to open in 2021 . It has since been reported that Kaufland has invested over AU$430m (US$295m) in Australia over the pas...
21 November 2019
Kaufland has been rolling out its new store concept in 2018 and 2019 with some local variations to fit local needs. In one of its smallest markets, Croatia, we visited the newest store in Zagreb, Kaufland Blato, to see what stores are doing to attract shoppers. 1. Adding services to outside of the store By having the digital screen outside the store, is a modern and effective way to marke...
14 November 2019
Globally retailers are building their sustainable initiatives to reduce their environmental impact. We look at how five retailers are reducing the use of single use plastic. Kaufland reduces plastic on meat packaging Germany-based Kaufland announced its commitment to sustainability is a key focus for it. The retailer has targets set to achieve a reduction of its own plastic consumption of 2...
02 October 2019
Kaufland has entered another market, by opening two stores in the Moldovan capital city, Chisinau, in September 2019. This has been a three-year process for the retailer after it began investigating opportunities to enter the market in 2016. Kaufland has invested €60m in the country so far. Kaufland plans to open to 15 stores nationwide The retailer is ready to open a third store, with plan...
05 September 2019
European retailer alliance EMD has announced plans to launch a data sharing platform that will give branded manufacturers visibility of sales data from a selected number of its members. Platform to launch in 2020 EMD said the platform, which it is creating in conjunction with AC Nielsen, will provide sales data from companies like ESD Italia, Euromadi Spain, Globus International, Kaufland a...
07 August 2019
As the retailer submits its first application for a store in Queensland, what do we already know about the imminent market entry of Kaufland down under? Queensland the next state on the radar Following approvals for stores in Victoria and South Australia, Kaufland has submitted its first application for a store in the town of Toowoomba in southern Queensland. The town, located 120km west of...
24 June 2019
Kaufland has started the construction of its first Australian distribution centre in Mickleham, on the northern edge of Melbourne. Australia's most advanced DC The new 117,000+ sq m facility will cost AU$255m and marks the next step in the retailer's entry into the market. The DC will be one of the largest in Australia once complete and include the most advanced technologies in terms of aut...
14 May 2019
We visited Kaufland stores in Krakow, Poland, to look at its latest developments in the country. We were impressed by the initiatives it was taking to create a more relevant range for shoppers and to help it differentiate itself from the competition. 1. Retailer partnering with start-ups to develop new products Kaufland allocated a gondola-end for new product developments from several start...